A/B testing microsites lets you run controlled experiments on headline, copy, CTA, and design to find what converts best — before committing to a single version.
Click "Clone Current Page" to create a variant starting from the control. Edit only the element you are testing. Name the variant descriptively (e.g., "Headline — problem-focused").
Set the traffic split (50/50 recommended). The platform routes visitors randomly to either the control or the variant. Visitors are cookied — they see the same version on return visits.
Wait until each variant has received at least 100 form submissions or 1,000 unique visitors (whichever comes first). The platform displays confidence level and flags when statistical significance is reached at 95%.
Never end a test early because one variant looks like it's winning. Early results are often misleading. Wait for significance.